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Date Posted: 10/4/2012

Nonprofits Organizations Honored for Making an Impact with Technology

Blackbaud Impact Award winners are leaders in their field
Blackbaud, Inc. (NASDAQ: BLKB), the leading global provider of software and services designed for nonprofit organizations, announced the winners of its first ever Impact Awards. The winners are being honored at bbcon, Blackbaud’s Conference for Nonprofits, which is being held at the Gaylord National Resort and Convention Center at National Harbor through tomorrow.

“The Impact Awards recognize nonprofit organizations that are using technology in innovative ways to deliver on their missions,” said Jana Eggers, Blackbaud’s senior vice president, products and marketing. “We are proud to recognize the positive impact these leading organizations are making in their communities.”

Six organizations were recognized as part of the inaugural Impact Awards:

Best Multi-Channel Campaign – Gleaners Community Food Bank of Southeastern Michigan

Gleaners Community Food Bank of Southeastern Michigan needed to find new ways to raise funds to keep up with growing emergency food demand. By deploying a multi-channel marketing campaign to ensure its vital message was heard, the organization raised record funds and greatly increased awareness. Read the case study.

Best CRM Visionary – YWCA of Columbus

YWCA of Columbus wanted to improve constituent relationship management (CRM) and present itself as a community leader online. The organization updated its CRM processes, focused on improving data integrity, and launched a mobile website resulting in an increase in revenue, and greatly improved online interactions with constituents. Read the case study.

Best Online Campaign – Ocean Conservancy

In an effort to show real, tangible solutions to cleaning up and preventing ocean trash from occurring, The Ocean Conservancy developed and promoted a 30-day trash-free challenge resulting in the highest level of engagement the organization has ever had. Read the case study.

Best Peer-to-Peer/Special Events – University of Guelph

University of Guelph wanted to improve communication between departments and raise funds for a new track and other initiatives. Using peer-to-peer fundraising tools to engage grassroots supporters and enhance communications, the institution experienced unprecedented levels of online giving while decreasing costs and increasing collaboration. Read the case study.

Best Use of New Media – American Diabetes Association
American Diabetes Association had social media strategies for signature events that varied greatly from market to market. By developing a comprehensive event strategy on Facebook and creating a best practices guide and training, the organization now has a unified social media presence and has experienced increased engagement. Read the case study.

Best Overall Use of Blackbaud – Children’s HopeChest
Children’s HopeChest was experiencing low conversion rates, and needed to boost revenue for its sponsorship program. The organization implemented an online sponsorship program linked to its CRM system and has experienced rapid growth in overall revenue, online revenue, and sustainer gifts. Read the case study.

In addition to being honored at the event, each organization received a $500 donation.

About Blackbaud
Serving the nonprofit and education sectors for 30 years, Blackbaud (BLKB) combines technology and expertise to help organizations achieve their missions. Blackbaud works with more than 27,000 nonprofit customers in over 60 countries that support higher education, healthcare, human services, arts and culture, faith, the environment, independent K-12 education, animal welfare and other charitable causes. The company offers a full spectrum of cloud-based and on-premise software solutions and related services for organizations of all sizes including: fundraising software, online fundraising software, event fundraising software, eMarketing, social media, advocacy, constituent relationship management (CRM), analytics, financial management and vertical-specific solutions for ticketing, school management, and more. Using Blackbaud software for nonprofits, these organizations raise more than $100 billion each year. Recognized as a top company by Forbes, InformationWeek, and Software Magazine and honored by Best Places to Work, Blackbaud is headquartered in Charleston, South Carolina and has operations in the United States, Australia, Canada, Mexico, the Netherlands and the United Kingdom. For more information, visit

Forward-looking Statements
Except for historical information, all of the statements, expectations, and assumptions contained in this press release are forward-looking statements which are subject to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Although Blackbaud attempts to be accurate in making these forward-looking statements, it is possible that future circumstances might differ from the assumptions on which such statements are based. Important factors that could cause actual results to differ materially from Blackbaud’s expectations expressed in this press release include the following: management of integration of acquired companies and other risks associated with acquisitions; general economic risks; uncertainty regarding increased business and renewals from existing customers; continued success in sales growth; risks associated with successful implementation of multiple integrated software products; the ability to attract and retain key personnel, including our new CFO; risks related to our dividend policy and share repurchase program, including potential limitations on our ability to grow and the possibility that we might discontinue payment of dividends; risks relating to restrictions imposed by the credit facility; risks associated with management of growth; lengthy sales and implementation cycles, particularly in larger organizations; technological changes that make our products and services less competitive; and the other risk factors set forth from time to time in the SEC filings for Blackbaud, copies of which are available free of charge at the SEC’s website at or upon request from Blackbaud’s investor relations department. Blackbaud assumes no obligation and does not intend to update these forward-looking statements, except as required by law. All Blackbaud product names appearing herein are trademarks or registered trademarks of Blackbaud, Inc.

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